- UNDER $20
- SKIN CARE
- Makeup
- BATH & BODY
- HAIR CARE
- KIDS
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BRANDS
- Back
- BRANDS
- 1canoe2
- 100% Pure
- Agent NATEUR
- Aleavia
- Annmarie
- Bathorium
- Briotech
- Captain Blankenship
- Cleo+Coco
- COMPENDIUM
- Conscious Coconut
- Earth Harbor
- East 29th
- EVOLVh
- FONTANA Candle Co.
- FRANKIE & CLAUDE
- GROW FRAGRANCE
- H. Hazel
- Jordan Seban
- Keeko
- LEAF
- LillyB
- Lily Lolo
- NAO Wellness
- Nucifera
- ODACITE
- ORGAID
- Plant Therapy
- Plant Apothecary
- Poppy & Pout
- Prim Botanicals
- Rustic Maka
- Suntegrity
- Under Luna
- UpCircle
- Zoe Organics
- FOR THE HOME
- WELLNESS
- GIFTS
- UNDER $20
-
SKIN CARE
-
Makeup
-
BATH & BODY
-
HAIR CARE
-
KIDS
-
BRANDS
- 1canoe2
- 100% Pure
- Agent NATEUR
- Aleavia
- Annmarie
- Bathorium
- Briotech
- Captain Blankenship
- Cleo+Coco
- COMPENDIUM
- Conscious Coconut
- Earth Harbor
- East 29th
- EVOLVh
- FONTANA Candle Co.
- FRANKIE & CLAUDE
- GROW FRAGRANCE
- H. Hazel
- Jordan Seban
- Keeko
- LEAF
- LillyB
- Lily Lolo
- NAO Wellness
- Nucifera
- ODACITE
- ORGAID
- Plant Therapy
- Plant Apothecary
- Poppy & Pout
- Prim Botanicals
- Rustic Maka
- Suntegrity
- Under Luna
- UpCircle
- Zoe Organics
-
FOR THE HOME
- WELLNESS
- GIFTS
Healthy Smooth, Shine, Strength, Softness
A luxurious color safe shampoo for all hair types that visibly smooths, increases shine & elasticity while transforming texture to smooth and youthful softness, and improving hair health.
Known as the "no brainer" clean haircare shampoo, it's the most effective sulfate free, gluten free and vegan shampoo available. This beloved and best selling shampoo normalizes hair - adapts to what you need most.
A custom blend of nourishing antioxidants, plus amino and fatty acids work from within to give you your best healthy hair ever.
AWARDS:
* NEW Award Alert - Prevention, #1 Best Overall Natural Shampoo for Every Hair Type according to Dermatologists
* Elle Magazine - Best Organic Shampoo for Any Hair Type - UltraShine Moisture Shampoo - For Shinier Strands
* Byrdi - Best Natural Shampoo that works as well as traditional formulas
For bar none, the healthiest hair you've ever experienced, pair with Step 2 UltraShine Moisture Conditioner and Step 3 SmartStart Leave-In Conditioner.
BENEFITS
Infuses nutrients for shine and strength
Repairs, restores, and prevents breakage and split-ends
Increases color retention
Created for dry, over-processed or frizzy hair that needs moisture
Formulated for fine hair that needs volume
Made for curly, thick or coarse hair that needs softness, manageability and less frizz
Salt free, sodium lauryl sulfate free, silicone free, paraben free, panthenol free, phthalate free, ethoxylate free, synthetic fragrance free, gluten free and vegan
Never tested on animals
Made in the USA
Wet your hair in the shower, squeeze out a small amount of shampoo, and massage into hair and scalp. If you don’t get the explosive lather you desire, repeat with just a small amount of shampoo on the 2nd pass. Rinse away with warm water, and follow with UltraShine Conditioner.
Water, Decyl Glucoside‡, Disodium Lauryl Sulfosuccinate*, Cocamidopropyl Betaine‡, Lauryl Glucoside‡, Coco-Glucoside‡, Seaweed Extract†, Citrus Aurantifolia Oil*, Lecithin*, Helianthus Annuus (Sunflower) Seed Oil*, Glycine Soja (Soybean) Seed Extract*, Carthamus Tinctorius (Safflower) Seed Oil*, Soy Amino Acids†, Vitamin C from Rosa Mosqueta (Rose) Hip Oil*, Viola Tricolor (Wild Pansy) Extract†, Melilotus Offincialis (Sweet Clover) Extract†, Prunus Armenica (Apricot) Extract†, Hedera Helix (Ivy) Extract†, Symphytum Officinale Leaf Extract‡, Chamomilla Recutita (Matricaria)†, Salix Alba (Willow) Bark Extract*, Camellia Oleifera Leaf Extract†, Theobroma Grandiflorum (Cupuacu) Seed Butter*, Vitis Vinifera (Red Grape) Seed Oil‡, Nasturtium Officinale (Nasturtium) Extract†, Prunus Percisa Nectarina Fruit (Nectarine) Extract†, Passiflora Incarnata Fruit (Passion Flower) Extract†, Citrus Grandis (Grapefruit) Peel Oil†, Dehydroacetic Acid*, Benzyl Alcohol* *ECOCERT Certified Ingredient †Natural Ingredient ‡Plant Derived/Organically Derived